Ferrari Could Put The Iconic 250 GTO Back Into Production

Want a Ferrari 250 GTO? Good luck: the Prancing Horse marque only made 39 of them back in the mid-Sixties, and these days they’re trading hands for tens of millions of dollars. (That is, when they actually change hands.) But Ferrari could put it back into production, of sorts, with a new “continuation” run.

Speaking to journalists at the Geneva Motor Show last week, Ferrari chief Sergio Marchionne indicated that the legendary 250 GTO could see production again.

“The answer is yes, but I struggle with the term ‘continuation car,’” said Marchionne, as cited by Top Gear. “What Jaguar has done with the lightweight cars is clever, but reinventing the 250 is a tough gig, and living off the spoils of the past is a bad habit to get into. But there’s definitely a platform there, and hopefully we can show you something in the next few years.”

Marchionne was referring to the Lightweight E-Type, which Jaguar put back into limited production a few years ago. The same automaker has subsequently followed up with a similar continuation run for the XKSS and now the D-Type. Rival automaker Aston Martin is also following a similar path with the DB4 GT. And based on the chairman’s comments, it would appear that Ferrari is contemplating following suit.

The elite club of 250 GTO owners includes fashion icon Ralph Lauren, Pink Floyd drummer Nick Mason, Wal-Mart chief Rob Walton, and former Microsoft president Jon Shirley. The model current ranks as the most expensive car ever sold at auction. Bonhams achieved the record when it sold the car with serial number 3851GT for over $38 million at Pebble Beach in 2014, beating the Mercedes W196 it sold the previous year for nearly $30 million at Goodwood.