Genesis G90s Dress Up To Shuttle Celebrities At The Oscars

Hyundai’s Genesis brand has clearly gone for prestige with luxury models like the new G90. But it’s taking things in an altogether more glamorous direction with these five special sedans.

Created in conjunction with Vanity Fair magazine, this small fleet of big sedans has been designed to ferry celebrities to the Academy Awards. Each example of the top-of-the-line Genesis G90 is done up in its own unique theme, with evocative names to match.

There’s “A Touch of Sensuality,” in two-tone light silver and matte brown, with a brown and tan Nubuck and Nappa leather interior. The “Stardust” edition is painted a deep flecked gray with a black velvet cabin. “Emerald Dream” is done up in hunter green and dark brown with a geometric-patterned green leather interior. “The Ruler” features a brick-red and gray exterior and red Nubuck leather interior. And “Refined Understatement” appears in dark blue and matte white with a cabin upholstered in black Nubuck and Nappa leather accented by silver-dotted piping.

Each shows a different direction in which the flagship Korean sedan (previously known as the Hyundai Equus) can be taken.

“The 2018 G90 collection has been designed to honor the glamour of Hollywood and break automotive color and trim boundaries,” said Genesis design chief Luc Donckerwolke, previously of Lamborghini and Bentley fame. “These special editions are just the beginning of what we can imagine for ultimate Genesis tailored luxury.”

After ushering A-listers to the Vanity Fair Oscar Party, the G90 Special Editions will be showcased at the brand’s new flagship showroom in Seoul’s swanky Gangnam district.