It takes a rather incredible set of wheels to grab attention at the Geneva Motor Show, what with all its show-stopping concepts and supercars. But you could certainly say McLaren managed to do just that with the Senna.

The Sennas, we should say, in plural. Because the Brits didn’t just bring one example of their new Ultimate Series hypercar – they brought three, each one more tantalizing than the last.

Walk up to McLaren’s show stand in the Geneva Palexpo, and you’ll find not only the Senna GTR concept, but two more: one pale blue “standard” model (that term used here in a strictly relative sense), and another with the new carbon pack.

The latter is one of five new themes created by McLaren Special Operations specifically for the Senna. The visible carbon-fiber option incorporates 67 hand-made parts and adds costs nearly £300,000 – just for the option, not including the car itself. Black Alcantara trim lines the interior, and the show car also features accents in the yellow and green of Ayrton Senna’s native Brazil.

It’s also wearing a special set of center-lock wheels with nuts color-coded red and blue for either side… just like a race car. There’ll be four more of these “themes” on offer from MSO to customers ordering the new Senna, and we’re sure we’ll see those in due course as well.

It’s only against the backdrop of the striking visible-carbon model and the GTR concept that the “base” Senna could be forgotten, but forget it we haven’t. This third example wears a bluish tint called Vision Victory Grey – one of five core colors in which the Senna will be offered, along with Stealth Cosmos black, Trophy Kyanos blue, Trophy Mira orange, and Vision Pure white. But there’ll be another 18 colors offered at no additional cost, and a further 16 from the MSO Defined catalog.

And that’s before we even get into other trim choices, or even step into the cockpit. In short, there’ll be no shortage of configurations for Woking’s new flagship. And with only 500 to be made, there’s really no reason for any two to emerge exactly alike.

Images by Guido ten Brink/SB-Medien, NP, and McLaren