Lincoln Continental Could Be Dropped After Current Generation

The Lincoln Continental is a large and luxurious flagship which corrected the many wrongs of the Town Car but a new report is suggesting it could be going away.

Citing sources “intricately familiar” with Lincoln’s future product plans, Ford Authority says the Continental will be discontinued once the car reaches the end of its current lifecycle. If true, this would a bit of a surprise as the Continental sparked renewed interest in the brand and more than 40,000 people expressed interest in buying the model within three months of its unveiling.

That excitement continued at the car’s launch as one dealer said their used car lot was filled with BMW 7-Series models which were being traded in for the new Continental. The flagship sedan has also been well received by owners as it was named one of the most satisfying new cars by Consumer Reports.

There’s no word on why the Continental is being dropped and that’s one of the reasons why we’re taking the report with a grain of salt. Another is the fact that the Continental is outselling the Cadillac CT6 and a third is a report from Reuters which suggests a redesigned model is the works for 2022.

Regardless of whether or not the report pans out, Ford hasn’t been shy about its decision to prioritize trucks and crossovers instead of sedans and hatchbacks. Just last year, Ford announced plans to shift billions of dollars from car to truck/SUV development and the company said this would result in fewer car nameplates.