Here at Carscoops, we love cars. A close (or maybe distant) second comes trucks. But this particular truck is bound to rouse more emotions and memories than most.

It’s a 1966 Ford that was converted in its day as a Good Humor ice cream truck – and it’s coming up at an auction.

Nearly a hundred years old now, Good Humor is one of America’s (if not the world’s) best-known ice cream brands, having made its name selling its frozen treats over the years from the back of trucks like this one.

The original food truck is powered by a 4.0-liter straight six mated to a three-speed automatic transmission. Hardly the most potent arrangement, perhaps, but plenty of punch to roll slowly down the street and around the park, chimes a-chiming with little kids (and older ones) running, eyes wide and cash in hand.

The vehicle is just one of 142 classics consigned to Barrett-Jackson from the John Staluppi “Cars of Dreams” Collection. The self-made billionaire made his fortune through a massive chain of car dealerships, and was one of the first in America to recognize the potential of Asian brands like Honda and Hyundai. In addition to his philanthropic work, he spent a great deal of his fortune amassing a classic car collection, and at least as much commissioning some of the most notable super-yachts ever created.

Barrett-Jackson will auction off the collection at its Palm Beach sale next month at the South Florida Fairgrounds, just across town from Staluppi’s headquarters, where the bulk of his collection is housed.