Parmigiani Launches A Special Watch To Go With The Bugatti Chiron Sport

At the Geneva Motor Show this year, Bugatti revealed the new Chiron Sport and, true to form, its watchmaking partner Parmigiani Fleurier has introduced a wristwatch to go with it.

The new timepiece is based on the Bugatti Type 390 it rolled out last year to celebrate the Chiron. The watch is built around a unique cylindrical tourbillon movement that’s the most complicated we’ve ever seen.

The two barrels transfer their timekeeping regulation to the hands of the skeleton dial via three planetary gear trains with nine of the smallest ball bearings ever crafted, each ceramic ball measuring just 0.2 mm in diameter. The 32-jewel, manually wound movement encompasses over 300 tiny components. It provides 80 hours of power reserve and represents a feat of engineering worthy of the hypercar it’s made to accompany.

This latest version is characterized by special touches inspired by the Chiron Sport. It features an Italian red Alcantara strap and visible carbon fiber on the case that’s made not of steel, but white gold. Hardly your run-of-the-mill Timex, TAG Heuer or even Rolex, to say the least.

And deservedly so. The Chiron Sport it is inspired from is the most extreme performance machine Bugatti’s ever made. It packs the same 8.0-liter quad-turbo W16 as the existing model and it delivers the same 1,479 horsepower (1,103 kW) and 1,180 lb-ft (1,600 Nm) of torque to all four wheels through a seven-speed dual-clutch transmission. So, the Sport model is no more powerful, but it promises to be more dynamic thanks to a 40-pound (18kg) reduction in weight and a 10 percent stiffer suspension.

The new Bugatti Chiron Sport carries a sticker price of €2.65 million in Europe, or $3.26 million in the United States. There’s no word on the wristwatch’s price, but, a. those who can afford a Chiron Sport probably won’t even ask, they’ll just get it if they like its design, and b. the company sums it up with a quote from Ettore Bugatti himself: “Nothing is too beautiful… Nothing is too expensive” – which is a nice way of saying “a whole lotta cash”.