Land Rover Planning Baby SUV Series To Boost Its Sales Volumes

Land Rover is reportedly planning to flood the market with new ‘baby’ SUV models, in a bid to expand their presence in more segments and cash in on the general market trend.

The upcoming entry-level models will draw inspiration from the original Land Rover Freelander, which was launched in 1997 and became a best-seller in Europe.

Land Rover wants to repeat that success, this time with models that are even smaller than the original Freelander, Autocar reports.

The first of the new ‘baby’ SUVs, which be around 4.2 meters long, could arrive in 2021. Land Rover is considering launching three different models on the long term, each with a distinctive character: leisure (just like the Discovery Sport), luxury (Range Rover) and utility (like the upcoming Defender). Which one of these will go first into production remains unknown at this point.

Autocar predicts that Land Rover will go for a smaller model to sit below the Discovery Sport in their ‘leisure’ range, as it would fill an obvious gap in their lineup. Land Rover officials even hinted that the new ‘baby’ SUV could revive the Freelander name.

However, the same report goes on saying that a compact Defender is the favorite among some company bosses to make production first, so there’s still not a definitive answer to which one will be picked.

The new small model will likely be based on a re-engineered and cheaper version of the architecture found in the Discovery Sport, Range Rover Evoque and Jaguar E-Pace models.