Roush Gives The Ford F-250 A Rugged New Appearance

Heavy duty pickups are largely seen as work vehicles built for towing but that hasn’t stopped Roush Performance from unveiling a new tuning program for the Ford F-250.

Simply called the Roush Super Duty F-250, the truck has been designed to allow drivers to “tow with confidence and turn heads while doing so.” In order to achieve this, the model has been equipped with an assortment of new components which were specially selected to maintain the truck’s best-in-class towing and payload capabilities.

Starting with the exterior, the F-250 has been outfitted with a new grille which features Roush lettering as well as integrated accent lights. Moving further back, buyers will find extended fender flares and a stainless steel DPF-Back exhaust system on models equipped with a diesel engine.

One of the biggest changes is the addition of a Roush / FOX 2.0 Performance Series suspension system and leveling kit. It increases the ride height by approximately 1.5 inches (6.3 cm). To help complete the off-road look, Roush installs 20-inch beadlock wheels with 35.3-inch BFGoodrich KO2 All-Terrain tires.

The interior sees a host of minor revisions as Roush installs embroidered headrests, WeatherTech floor mats and a serialized badge on the center console. Customers can also order a lockable console vault and an off-road utility kit which includes a tow strap, ratchet tie-down straps, jumper cables and a flashlight.

The package costs $13,880 excluding the price of the base truck and a $1,000 delivery fee. This means even the most basic version of the Roush F-250 will cost at least $48,030. On the bright side, the truck comes with a three year / 36,000 mile (57,936 km) limited warranty.