Mercedes Opens The First Ever AMG Speedway In South Korea

Like most manufacturers, Mercedes has used the Nurburgring for marketing its sports cars, and more specifically the GT R – but now, it has a racetrack of its own and it’s a long way from Germany.

The AMG Speedway is located 38 km (24 miles) from Gangnam, a district of South Korea’s capital city Seoul. The track is based on the country’s first permanent racetrack, which was inaugurated in 1995 and reconfigured and expanded 16 years later.

As it currently stands, it’s 4.3 km (2.67 miles) long, has 17 turns and winds its way over a bridge, which is located on the grounds of the Everland Resort theme park on the outskirts of Seoul. Mercedes-AMG says that the track “not only adopted the name, but also sports the hallmark corporate design of AMG”, referring here to the high-profile logos, exclusive AMG locations, AMG Lounge, separate pit lane and paddock area.

“The AMG Speedway is the world’s first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets”, said Mercedes-AMG’s head honcho, Tobias Moers. “It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand.”

Mercedes will probably drop a few videos in the coming weeks with some of their AMG-branded cars lapping the Asian circuit. Until they do, though, they have released three images, which depict the pit lane, along with the ‘AMG Speedway’ lettering, the aforementioned Lounge, and the impressive AMG Project One posing next to an AMG GT R.