Genesis To Focus On The UK Market When It Launches In Europe

Genesis says that the UK will be its main target when it launches in Europe in 2020.

Company boss Manfred Fitzgerald stressed this while speaking with Autocar, putting an end to speculation that the arrival of Genesis in Europe wouldn’t include right-hand drive vehicles.

“We’ll be entering the European market in the next couple of years. That said, in that market, we’ll be focusing on the UK. We’re definitely building right-hand drive cars for 2020,” Fitzgerald said.

According to Fitzgerald, the luxury brand of Hyundai will arrive in the UK with a plethora of vehicles. This range is expected to include the G70 sports sedan, the G80, the S-Class-rivalling G90 and, in the not too distant future, the yet-to-be-revealed GV70 and GV80 SUVs. Designed to rival the BMW X3 and X5 respectively, the duo will launch with eye-catching designs and be offered in petrol and diesel guises. Electrification is also a possibility down the road.

While Genesis has been readying its European launch, the company has been at loggerheads with its U.S. dealerships during the past few months.

As recently as November 2017, the South Korean automaker said most its U.S. dealers would not be permitted to sell Genesis models. Earlier this month, however, Genesis general manager Erwin Raphael said all of the company’s U.S. dealers will be able to sell Genesis models.