ICON’s 1965 Jeep Wagoneer Is A Throwback To A Simpler Time

After a handful of delays, Jeep is finally set to introduce an all-new Wagoneer and Grand Wagoneer in 2019. These models will surely make great additions to the Jeep lineup but they’re probably won’t have as much character as ICON’s 1965 Wagoneer.

Created for a customer seeking the “ultimate family beach machine,” ICON founder Jonathan Ward decided to base the model on the first-generation Wagoneer as he prefers the ‘shovel nose’ grille that was used on 1963-1965 models.

After finding the vehicle, ICON disassembled it and digitally scanned the body to create a CAD file. The file was then used by Art Morrison Enterprises to create a custom chassis for the SUV which incorporates original body-mounting locations as well as provisions for a modern multi-link suspension. Speaking of the latter, the Wagoneer has been equipped with Eibach springs and Fox coilovers.

Elsewhere, ICON installed custom Dynatrac Dana axles and unique 18-inch wheels which are wrapped in 31.5-inch BFGoodrich all-terrain tires. Since old Jeeps aren’t exactly known for their braking prowess, the company also installed Brembo brakes which they rightfully described as “huge upgrades over the 1960s’ offerings.”

Besides the performance changes, the Wagoneer’s body was given a makeover. As part of the process, ICON painted the model in Land Rover Tamar Blue and installed 3M vinyl woodgrain accents.

The cabin also has a retro-vibe as it has been outfitted with factory analog gauges and new vinyl seats which look period correct. ICON also replaced of all the model’s plastic trim components which new pieces constructed out of aluminum, pewter and stainless steel.

Under the hood, the team installed a GM-sourced E-ROD LS3 V8 engine which develops 420 hp (313 kW / 425 PS). It is connected to a four-speed automatic transmission which sends power to an Advance Adapters Atlas transfer case.