Insects And Holograms In Hyundai’s Design Future

Hyundai says the automotive industry can learn a lot from insects, particularly when it comes to designing cars.

During a recent interview with Bloomberg, Hyundai vice chairman Chung Eui-sun said that the South Korean company is studying nature and how it can influence the design of vehicles, particularly self-driving ones.

“We are cooperating with the design center to study insects, such as the aerodynamics of perfect flying and their structures.

“Their skins, antennae and joints are subjects we study for mobility technology. For instance, spiders have eight eyes, while autonomous cars are equipped with more than 10 camera sensors such as LiDAR and radars. There are limitless features to learn from insects,” the 47-year-old said.

Hyundai is the world’s fifth largest automaker

Design isn’t the only area that Hyundai is pursuing to ensure it remains at the forefront of this rapidly evolving industry.

For example, Hyundai is purusing both electric and hydrogen fuel cell cars, particularly in China where it sees a bright future for both powertrain technologies.

Elsewhere, the carmaker is also looking to lead the industry when it comes to hologram technology, Chung Eui-sun revealed.

“We’d like to be far ahead of everyone else in hologram technology. We are working on holograms that can be displayed inside the car on dashboards and even in the passenger seats. It can be controlled with voice system. While you are driving, a secretary or wife can be sitting next to you as a hologram.”