VW Introduces Four New Concepts For SOWO: The European Experience

Volkswagen had a bit of a subdued presence at Wörthersee this year but the company is making a big splash at the SOWO European Experience in Georgia.

Currently underway, this year’s event will feature four new Volkswagen concepts which draw inspiration from the “diverse design tastes of Volkswagen enthusiasts.” Each one is unique but many feature fluorescent yellow accents.

Golf R Abstract concept

The first concept is called the Golf R Abstract and it features a camouflage wrap and 20-inch wheels from ABT Sportsline. The model has also been equipped with new side skirts, sport springs and a stainless steel four-tailpipe exhaust system with matte black chrome tips.

Jetta R-Line SoCal concept

Volkswagen has a lot riding on the all-new Jetta so it comes as little surprise that the company is using the event to showcase the redesigned model. Featuring a heritage-inspired design, the Jetta R-Line SoCal concept has fluorescent yellow mirror caps, a gloss black roof and 19-inch body-color wheels. Designers also installed retro graphics and a prototype KW coilover suspension which reduces the ride height by 3 inches (76mm).

Arteon R-Line Highlight concept

Speaking of new models, the Arteon will arrive in the United States later this year and the company is promoting it with the Arteon R-Line Highlight concept. Changes are limited but include a fluorescent yellow wrap, 20-inch Vossen wheels and a prototype coilover suspension which lowers the ride height by nearly 3 inches (76mm).

Tiguan R-Line Aero concept

The second-generation Volkswagen Tiguan is off to a slow start in the United States and the company is hoping to draw attention to the model with the Tiguan R-Line Aero concept. Riding incredibly low to the ground, the concept has been equipped with an Air Lift Performance air management system with performance series front and rear struts. This lowers the vehicle by up to 4.8 inches (122mm).

Besides the reduced ride height, the crossover has an eye-catching wrap and a matching Thule cargo box. Last but not least, the concept has been outfitted with 20-inch monoblock wheels featuring a matte black powder-coated finish.

Atlas Tanner Foust SEMA concept

Besides the four new concepts, Volkswagen will display a customized Atlas that made with the assistance of Tanner Foust. The concept originally debuted at SEMA last year and it features a two-tone exterior with rugged fender flares, a beefier front bumper and auxiliary lighting units. The crossover also boasts a ventilated hood, a roof rack and off-road tires.

Following their debut at SOWO, the concepts will embark on a tour which will take them to enthusiast shows in California, Michigan, New Jersey, Oregon, Pennsylvania and Vermont.