2019 Cadillac ATS-V Coupe Is Actually A Better Value Despite $4,000 Price Hike

Cadillac is expected to phase out the ATS-V Coupe after the next model year – one year later than the sedan. But rather than slash the price to get them off dealer lots, the all-American luxury automaker is actually increasing the base price by $4,000. Yet it’s actually a better value, and we’ll tell you why.

According to the price-tracking specialists at CarsDirect, the 2019 Cadillac ATS-V Coupe will carry an MSRP of $68,790 (delivered, including destination) – representing a $4,000 increase over the 2018 model. But it crucially includes the Carbon Fiber Package, which was previously offered as a $5,000 option. So despite the price hike, it’s actually a thousand dollars cheaper.

That is, assuming you were going to spec the carbon pack anyway. The package includes a front splitter, rear diffuser, and hood vents, all made from the pricey woven material, as well as an upgraded rear spoiler and composite side skirts.

Otherwise the 2019 model is essentially the same as the 2018 version, right down to its potent 3.6-liter twin-turbo V6. It drives 464 horsepower (346 kW) and 445 lb-ft (603 Nm) of torque to the rear wheels through a properly old-school six-speed manual transmission (or an optional eight-speed automatic for $2,000 more). With the quick-shifting slushbox, it’ll reach 60 mph (97 km/h) in 3.7 seconds and top out at 189 mph (304 km/h).

As CarsDirect points out, the revised price places Cadillac’s muscle coupe $1,355 less than the BMW M4, $295 more than than the Mercedes-AMG C63 coupe, and $19k less than the bigger, more potent Cadillac CTS-V sedan. Dealer incentives amounting to as much as $6k, however, can make it an even more attractive proposition. So if you’ve been thinking about putting an ATS-V in your driveway, now’s the time.