Some vehicles can be excused for being really, really big. As in a small apartment-big. The Rolls-Royce Cullinan is one of them.

While it would have been nice for the British manufacturer to design a rolling piece of art that puts all other SUVs to shame, its focus was on making the interior the high-riding Phantom (if we may use that term) as plush and luxurious as possible.

As you’ll find out by watching this video, it has done just that.

The Rolls-Royce Cullinan featured in this clip is finished in the same stunning shade of red as the model featured in the initial press photos.

Inside, the SUV sports luscious beige-colored leather across almost all surfaces, including the roofliner and transmission tunnel. To offset the beige color, black leather is found on parts of the dashboard, the center console, doors, and pillars.

In case you haven’t heard it by now, the latest Rolls-Royce gets its name from the world’s largest rough diamond ever found. The diamond was mined in Cullinan, South Africa in 1905 and weighed a staggering 621.35 grams, making it worth roughly $400 million in today’s money. While the super-luxury SUV doesn’t feature diamonds of its own, the British marque’s craftsmanship has taken the SUV market to unexplored heights.

It may have raised some dissenting voices from the brand’s purists, but Rolls’ first-ever SUV should do wonders for its sales department.