Hyundai Kona Iron Man Edition Is All Sorts Of Wrong

If someone asked you what a “genius, billionaire, playboy, philanthropist” drives, you’d probably mention an Acura NSX or Audi R8. You’d never respond with a Hyundai Kona, unless you’re insane or work for Hyundai’s marketing department.

Unfortunately, the latter has occurred as Hyundai used the San Diego Comic-Con to introduce the Kona Iron Man Edition. Before you start wishing Avengers: Infinity War had an alternative ending, Hyundai claims the compact crossover has a number of special touches to make it worthy of Tony Stark.

We’re not exactly buying it, but the automaker says the Kona has custom daytime running lights that “closely resemble the facemask and eye shape of the Iron Man suit.” The model has also been equipped with a V-shaped accent on the hood as well as an Iron Man motif which is thankfully hidden on the roof where no one will see it.

Other touches include Stark Industries decals and 18-inch alloy wheels with an Iron Man mask on the center caps. The crossover also has a dark chrome grille and an exclusive two-tone paint job.

The red accents continue in the cabin and they are joined by special seats and a unique shifter. Drivers will also find a special head-up display and a customized infotainment system with Iron Man graphics.

While it would be easy to dismiss the model as a weird one-off designed for a comic book convention, Hyundai is actually going to build the crossover. Production will begin in December and the Kona Iron Man Edition will be offered globally. Each will be “built-to-order” and that’s probably a good move as demand will likely be limited.

In an effort to explain the mash up, Hyundai Motor America’s chief marketing officer, Dean Evans, said “There is … a nice synergy between the fun and adventurous nature of the Kona and the playful yet bold character of Iron Man/Tony Stark. The outcome is a remarkable special edition that we’re sure will appeal to Marvel fans and SUV enthusiasts alike.”