At Goodwood, McLaren has announced its new Track25 business plan, aimed at taking the British automaker well into the next decade.
Among the milestones set by the Track25 roadmap is to ensure that McLaren’s entire sports car and supercar range will feature hybrid power within the next seven years, among them a new Ultimate Series that will succeed the petrol-electric P1.
McLaren will also evaluate new augmented driving features in order to develop a lighter, superfast-charging, high-power battery system for performance applications, expected to offer more than 30 minutes of electric range around a race track.
The soon-to-open McLaren Composites Technology Center (MCTC) will be where the automaker will develop and manufacture lightweight technology. Once operational, the MCTC will ensure that roughly 57% of vehicle content by value will be UK-sourced.
Mostly, though, the focus will be to develop 18 new models or derivatives that should lift production by almost 75%, meaning building around 6,000 cars per year by 2025.
Other novelties will include enhanced cyber protection for cars, improved vehicle tracking and over-the-air software updates, allowing customers to get new features without having to drive to a dealership.
Currently, McLaren is selling cars in 31 markets worldwide. However, within the span of the Track25 plan, the automaker hopes to reach 100 retailers (from the current 86), while expanding in both existing markets as well as new ones such as Russia, India and Central/Eastern Europe.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fiber tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience,” said McLaren CEO Mike Flewitt.