Nearly Half Of Toyota’s Europe Sales In 2018 So Far Were Hybrid Models

Toyota Motor Europe reported strong growth in its sales for the first half of the year in Europe.

The Japanese car maker sold 560,000 vehicles in that time, representing a 6 percent increase versus last year. Total market share for the group was increased to 5 percent.

The most impressive sales figure however belongs to the hybrid models of the company; Toyota Motor Europe sold 257,000 of them in Europe, a 23 percent increase over last year, representing 46 percent of the company’s total sales volume in the old continent.

The percentage of self-charging hybrid Toyotas reached an even more impressive 58 percent of the total sales in Western Europe only.

Lexus sales also grew by 7 percent, with hybrids accounting for the 62 percent of the total mix and 99 percent in Western Europe.

“We are very happy to see our strong performance in the first half of the year, thanks to our successful electrification strategy,” said Dr Johan van Zyl, President & CEO of Toyota Motor Europe. “Our self-charging hybrid electric line-up of 16 Toyota and Lexus models now represents 46% of our total sales. I expect 2018 to continue this way and be a strong year for Toyota with increasing sales, especially self-charging hybrid electric vehicles.”

Toyota’s biggest seller in the region is the Yaris supermini, selling 123,266 units in total, out of which 66,306 were hybrids. The C-HR crossover was also a strong performer with 78,369 units sold in total, and 67,194 of them being the hybrid version, meaning a 85 percent of the sales mix.

Lexus’ most popular car during the first half of 2018 was the NX crossover, managing to sell 15,365 units in total, including 10,755 hybrid versions.