Renault Is The Official Automotive Partner Of Paris Saint-Germain

Renault and Paris Saint-Germain soccer club have entered an official partnership for the next three seasons.

The two brands will develop large-scale global advertising and promotional campaigns, aimed at combining the passion of PSG supporters with the “striking force” of Renault as one of the biggest French brands worldwide.

As a result of this partnership, the Parisian club will be looking to offer its 60 million social media followers even more engaging online content with the help of the automaker.

“We are delighted to associate the Renault brand with that of Paris Saint-Germain, which contributes to the influence of Paris and France in the world. This major partnership offers us many opportunities, both in France and Internationally, that will benefit our customers and our sales networks,” stated Renault France exec Philippe Buros.

Meanwhile, PSG’s director of sponsorship, Marc Armstrong, mirrored Buros’ feelings, adding that the soccer club is proud to associate itself with one of the stalwarts of French industry.

“Renault will occupy an important position within our overall partnership program. We are eager to begin working together, starting this season, and to see our players featuring in Renault’s famous ‘French Touch’ campaigns.”

Since PSG’s overalls will continue to have ‘Fly Emirates’ written across their chest, it’s unlikely that the club’s partnership with Renault will also result in a lucrative jersey sponsorship like, say, the one between FCA and Juventus.