2019 Buick Regal Avenir Comes In At A Princely $36,195

We knew we Buick announced the new Regal Avenir that it wouldn’t be cheap. But now we know just how expensive it will be. According to order guides secured by CarsDirect, the luxed-up mid-size sedan will carry a starting MSRP or $36,195 (including the $925 destination fee).

That places it a substantial $10,200 higher than the $25,995 price of admission for the Regal Sportback on which it’s based, or about $4k more than the current Essence trim at the top of the range. Part of that difference is taken up by the Driver Confidence Package that comes standard on the Avenir but costs $1,580 on the Essence model.

The package includes wireless charging, lane-change alert, blind-spot monitoring, rear cross-traffic alert, rear park assist, self-leveling LED headlights, and heated exterior mirrors. But there’s more to the Regal Avenir than just that package. Like the Avenir trims already offered on the Enclave and LaCrosse (and making its way across the Buick lineup), the Regal Avenir includes a choice of Ebony or Whisper Beige leather, diamond-quilted front seats, a unique front grille, 19-inch Pearl Nickel wheels, and special badging inside and out – all of which promises to deliver a more upscale look and feel to a vehicle that was hardly spartan in the first place.

“Avenir sales have exceeded our expectations,” said Buick marketing chief Phil Brook. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”

Motivation comes courtesy of a 2.0-liter turbo four kicking out 250 horsepower and 260 lb-ft of torque through a nine-speed automatic transmission to either the front wheels or all four. A more potent 3.6-liter V6 with 310 hp and 282 lb-ft can also be had, but only on the Regal GS, which comes standard with all-wheel drive and, at nearly $40k, remains the only version more expensive than the Avenir.