Ford Launches 2019 Ranger Configurator, Pricing Starts At $24,300

Following last week’s premature launch, Ford has officially released the configurator for the 2019 Ranger.

As expected, the truck starts at $24,300 which makes it significantly more expensive than rivals such as the Chevrolet Colorado, GMC Canyon and Nissan Frontier. Despite costing thousands of dollars more than key competitors, the entry-level Ranger XL SuperCab comes sparsely equipped as it features a black grille, a black plastic front bumper and 16-inch steel wheels.

The interior is similarity basic as drivers will find cloth bucket seats, a black vinyl floor covering and a four-speaker AM/FM audio system. On the bright side, the truck does have air conditioning, power windows and a relatively basic infotainment system with a 3.5-inch display. The model also features a pre-collision assist system with automatic emergency braking, pedestrian detection, forward collision warning and dynamic brake support.

The mid-level Ranger XLT starts at $27,940 and it features a more upscale exterior with body-color bumpers, fog lights and rear privacy glass. The truck also comes equipped with 17-inch aluminum wheels.

The upgrades continue in the cabin as drivers will find an auto-dimming rearview mirror, color-coordinated carpeting and a SYNC infotainment system. Other highlights include a 110V AC power outlet, a FordPass Connect 4G Wi-Fi modem and a 4.2-inch color display in the instrument cluster. The model also has a USB charging port, a six-speaker audio system and a remote keyless-entry system.

The Ranger XLT comes standard with the Co-Pilot360 suite of driver assistance systems. It includes a blind spot information system, rear cross-traffic alert, a lane-keeping system and automatic high-beam headlights.

The range-topping Ranger Lariat starts at $32,210 and it is distinguished by a chrome grille, body-color door handles and LED lighting units. The model also has 18-inch aluminum wheels with a two-tone design.

Drivers will sit behind a leather-wrapped steering wheel and find a dual-zone automatic climate control system as well as a SYNC 3 infotainment system with an 8-inch display. The model also comes equipped with heated 8-way power front seats, a universal garage door opener and an intelligent access system with a push-button ignition.

An assortment of different options will be available including four-wheel drive which costs between $4,000 and $4,160 – depending on the trim. A SuperCrew variant is also available for between $2,175 and $2,220.

Regardless of which model is selected, all 2019 Rangers will be powered by a 2.3-liter EcoBoost four-cylinder engine that is connected to a ten-speed automatic transmission. Ford still hasn’t released performance specifications, but we’ll likely learn more closer to the truck’s launch early next year.

In the meantime, fans can build their 2019 Ranger at the configurator located here.

Note: Prices exclude a $1,095 destination charge