BMW Invites M Car Fans And Owners To ‘M Town’ Digital Home

BMW’s M division has launched a new digital campaign aimed at bringing together owners and fans of Munich’s performance models.

The ‘M Town’, as BMW calls it, is the continuation of last year’s ‘Too Much’ campaign, designed to act as a platform for performance enthusiasts. Original online videos will be published there, and it will function as a merchandising store as well. It also features a community map, showing posts on social media using the hashtags #M_Town and #MNation.

Fans can visit bmw-m.com to register and get their personal digital BMW M Pass. The ‘M Town’ theme will also be used for events organized by the company around the world.

“The continuation of the successful ‘Too Much’ communications story will allow our fans to experience the next level of emotional identification with our brand,” said Peter Quintus, Vice President Sales and Marketing at BMW M GmbH. “’M Town’ represents an attitude to life that BMW M has always stood for – ultimate enthusiasm, maximum performance and the courage to be unconventional.”

Over the past decade, BMW has more than tripled its sales of M and M Performance models. The most recent additions to the range include the M2 and M5 Competition, as well as the upcoming, and recently previewed X3M and X4M.