Ferrari has held its Capital Markets Day event where the automaker has revealed an assortment of new details about their future product lineup.
Ferrari has dipped their toes into the hybrid waters with models such as the LaFerrari, but the company is now fully embracing hybridization as the automaker revealed that approximately 60% of its vehicles will have a hybrid powertrain by 2022. This might not please the Ferrari faithful, but the company says their hybrid models will be “more fun to drive” while also having less CO2 emissions.
Besides announcing plans for an assortment of new hybrids, Ferrari is tweaking its “strategic pillars” to include four types of vehicles. The first three are pretty familiar as they include the Sport range, the Gran Turismo range and the Special Series range. They will now be joined by an Icona range which will apparently include highly customized vehicles like the Monza SP1 and SP2.
The Sport range will confirm Ferrari as a leader in performance and future models will feature hybridization as well as a track-oriented human machine interface. In particular, the automaker said we can expect a “two tier mid rear engine product range” and a “full hybrid range by 2021.” Ferrari went on to say the 488 successor will be focused on being fun to drive and hinted the Sport range could be expanded in the future.
The Gran Turismo range is more focused on comfort and Ferrari said future models will combine “style, elegance and driving emotions.” The lineup of GTs will grow in the future and there are already plans for plug-in hybrid variants.
Speaking of additions to the GT lineup, Ferrari confirmed their highly anticipated crossover will be a Gran Turismo model called the Purosangue. The company didn’t say much else about the crossover, but noted much of the growth in the ultra luxury segment has been driven by new SUVs – such as the Bentley Bentayga and Lamborghini Urus.
Sticking with the GT theme, Ferrari hinted at the return of an elegant model which has a “unique design inspired by the classic and refined Ferrari Gran Turismo of 1950s and 1960s.”
Moving on, the Special Series range will focus on unique models in terms of “design and driving emotions.” Besides having more extreme styling, the models will be more powerful than the cars they are based on. Special Series vehicles will also be sold in limited numbers.
The newest member of the range is the Icona lineup which will consist of “iconic Ferraris reinterpreted with innovative materials and state of the art technologies.” This suggests the cars will have retro-inspired styling, but modern powertrains and lightweight construction.
If that wasn’t enough variety, Ferrari hasn’t given up on hypercars. A successor to the LaFerrari is part of the company’s mid-term plan and will apparently feature new technology and the “apex” of performance. The automaker declined to elaborate, but they showed a slide which indicated their next hybrid car will accelerate faster than the LaFerrari.
While Ferrari didn’t go into too many specifics, the company confirmed plans to launch 15 new models between 2019 and 2022. The launches will be spread out across the product range and Ferrari says customers can expect a “significant increase in the average retail price.”
On the topic of new models, Ferrari confirmed plans of a V6 engine family. There are also plans for a “Turbo Hybrid” family of engines which will produce 394+ hp (294 kW / 400 PS) per liter and have zero turbo lag.
New models will also come with an “innovative” instrument cluster, a new steering wheel and a high-tech infotainment system with modern connectivity features. Ferrari is also working on a semi-autonomous driving system which will use artificial intelligence in the future.
In other news, Ferrari confirmed a Tailor Made studio will open in New York next year and their dealership footprint will grow. The company also intends to speed up service visits and maintain the brand’s exclusively.
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