Ford has jacked up prices for the popular F-150 Limited for the 2019 model year, making it that much more expensive than its rivals.

Those looking to pick up a 2019 Ford F-150 Limited will have to parts ways with at least $68,630 for the 4×2 model and $72,055 for the 4×4. That’s a lot of money, especially when you consider that the outgoing 4×2 starts at $62,855 and the 4×4 can be purchased for ‘as little’ as $66,280.

The reason behind the 9 per cent price hike? It’s unclear. Whereas automakers often increase the prices of new models by offering once-optional parts as standard equipment, Ford hasn’t done that.

Instead, the only apparent change enjoyed by the new 2019 model is an improved 3.5-liter EcoBoost V6 engine that now delivers 450 hp and 510 lb-ft (691 Nm) rather than the 375 hp and 470 lb-ft (637 Nm) offered up by the outgoing model.

Cars Direct reports that the 2019 Ford F-150 Limited comes complete with 22-inch polished aluminum wheels, a twin-panel moonroof, quad-beam LED headlights, and power running boards.

Inside, Ford has equipped the vehicle with a suede headliner, 10-way two-tone heated & ventilated seats up front, a 10-speaker B&O Play audio system, voice-activated navigation system, and pre-collision warning with auto emergency braking like all other F-150 variants. Other noteworthy features include adaptive cruise control with stop & go, auto high beams, blind spot warning, and a reverse sensing system.

Putting the F-150 Limited’s new price into perspective, the 2019 GMC Sierra 1500 Denali starts at $67,640 with its optional 6.2-liter V8 and Ultimate Package. Additionally, the F-150 Limited is almost $8000 pricier than models like the 2019 Silverado 1500 High Country and 2019 RAM 1500 Limited.