Maybach Could Make Its Own Dedicated Models Again

When Daimler revived the Maybach brand, it launched it back onto the market with its own dedicated limousines. Those have since given way to spruced-up versions of existing Mercedes models, but according to Autocar, the uber-luxe marque could produce its own unique vehicles again in the future.

The long-term plan, outgoing Daimler chief Dieter Zetsche told Autocar, is to have Maybach “stand on its own two feet, like AMG.” The performance division, which stands as a separate pillar within the Mercedes brand alongside Maybach, offers the GT coupe, roadster, and new four-door, and will soon launch the One hypercar.

While we don’t know what Maybach may offer in turn, the Vision Maybach Ultimate Luxury crossover and Vision Maybach 6 coupe and cabriolet concepts could give us a couple of hints at where it’s going. The former previewed the next-generation Mercedes GLS (a more luxurious version of which Maybach is sure to offer), while the latter were more unique two-door concepts envisioned to be even higher-end than the S-Class coupe and cabrio.

The concepts were all rather different, though, from the Maybach 57 and 62 limousines the brand offered previously. While the S-Class limo that’s been the mainstay of the Maybach lineup since has carved out a new niche for Mercedes in between, say, the Audi A8 and Bentley Flying Spur, or the BMW 7 Series and Rolls-Royce Ghost, Daimler may be keen to renew its assault on the top British marques with higher-end Maybachs as well.

In the meantime (and beyond), the bulk of Maybach’s work will be producing super-luxurious versions of top Mercedes models like the S-Class, the forthcoming new GLS, and maybe the new G-Class (as it did before with the G65 Landaulet).