2020 Hyundai Palisade: This Is It, Completely Undisguised!

We’re only hours away from Hyundai unveiling its new flagship three-row SUV, the Palisade, at this year’s LA Auto Show.

The automaker last teased us with the Palisade yesterday, enlisting the aid of South Korean boy band BTS, which also operate as brand ambassadors for the new model. Still, the Palisade is expected to succeed in North America, where it will go on sale next summer.

Looking somewhat understated

Even though this is a large SUV, capable of seating a total of eight people, it’s not quite as imposing as some may have expected. Still, the massive front grille, “squinty” headlight design and somewhat boxy exterior give it a sufficiently strong road presence.

We could also go as far as to say that the rear end design give it a predominantly ‘American’ feel, as does the view from a rear 3/4 angle. No surprise, since even its name (Palisade) is meant to reference an affluent coastal neighborhood in Los Angeles, which is actually called Pacific Palisades.

Images sourced from both AutoDaily as well as Auto Post via Naver, also depict the SUV’s interior, which from certain angles looks almost Mercedes-like, except that it doesn’t actually feature a dual display setup, despite the unified shape of the gauge cluster and infotainment screen surround.

Also worth noting is the Santa Fe-like steering wheel, new climate control setup, wireless charging pad, a center console dial for different drive modes and of course buttons for the automatic transmission, although to us, that Reverse button looks like it might make certain drivers stretch a bit in order to reach it, as opposed to a steering column shifter or even a regular one.

According to one of these images, in South Korea, the Palisade will cost between 34,750,000 Won and 40,800,000 Won, depending on which spec you choose. That translates to roughly $30,768 – $36,125 in USD, although we wouldn’t bet on those being actual prices for the U.S. We’ll most certainly know more as the 2020 Palisade approaches its on-sale date, scheduled for next summer.

As for its engine range, the Hyundai Palisade might utilize a V6 petrol unit, likely the 3.3-liter V6 that currently produces 290 HP (294 PS) and 252 lb-ft (341 Nm) of torque in the Kia Sorento.