There was a time when cars were known principally by their manufacturers. Think of the original Land Rovers, the iconic ’57 Chevy, or the old VW. By now, model name matters at least as much as the make. But even engines are getting their own names, too.

That’s certainly the case at Cadillac, which built its reputation in the 1990s around the Northstar V8. And now it has another.

Called the Blackwing, it’s set to power the newest generation of Cadillac performance models – starting with the new CT6-V. And this is the logo that will identify it.

GM Authority found the stylized wing logo registered with the intellectual-property authorities for use on “engines for automobiles, sport utility vehicles, trucks and vans.” We wouldn’t count on seeing it in the latter, but you can bet Caddy will shoehorn the engine into a variety of passenger cars and sport-utes in the coming years – much like Fiat Chrysler has found various homes for its Hellcat engine (which has similarly gained a reputation all its own).

Unlike that supercharged Hemi, though, the Blackwing is turbocharged – twin-turbocharged, in fact, and displacing 4.2 liters. In the CT6-V, it kicks out 550 horsepower (410 kW) and 627 lb-ft (850 Nm) of torque, which is a heck of a lot more than the Northstar ever offered – even in the STS-V, where it kicked out 469 hp (350 kW) and 439 lb-ft (595 Nm).

Just where the logo will appear, we don’t know. It could adorn just the engine under the hood, or it could find its way onto other parts of the vehicles it’ll power – say, on the trunk lid, the front fender, or on the seatbacks inside. But the identity that Cadillac’s evidently building for the Blackwing engine certainly suggests it’ll have further applications than the new luxury sedan alone.