TRD Gives Facelifted Toyota Prius Some Visual Clout

Following its debut at the Los Angeles Auto Show last month, Toyota has released an assortment of TRD parts for the facelifted Prius.

Currently on sale in Japan, the accessories largely focus on exterior styling. As a result, customers can buy an aggressive front spoiler, extended side skirts and a modified rear bumper with a central diffuser. Toyota also offers aerodynamic mirror caps, canards and black accents for the front bumper.

Other styling accessories include a roof-mounted diffuser, a dual exhaust system and a TRD-branded rear bumper protector. Owners can also purchase door handle inserts and an assortment of aluminum wheels in sizes ranging from 15- to 18-inches.

The aerodynamic components are available individually and as part of a package. Customers can also order the components painted from the factory at additional cost.

Interior changes are more modest as only three options are available. These include a TRD-branded push-button ignition, a sunshade and a luggage box which costs ¥9,000 ($81 / £64 / €71).

Performance upgrades are also minor, but include motion control beams and a “member brace set.” These components cost ¥80,000 ($724 / £571 / €635) and ¥60,000 ($543 / £428 / €476), respectively.

While the parts are currently available for purchase, Toyota will highlight them at the Tokyo Auto Salon by displaying a Prius equipped with a number of the components.

Speaking of the Prius, the 2019 model will be available with all-wheel drive in the United States for the first time. Dubbed the Prius AWD-e, the hatchback features an additional electric motor that powers the rear wheels at speeds up to 43 mph (69 km/h).