Whether you like it or not (we don’t…), Ferrari is going to launch an SUV, eventually succumbing to market pressure and the income this highly lucrative segment will bring it.

Many enthusiasts were disgruntled when Ferrari announced development of an SUV, but in reality, the writing has been on the wall for a number of years. As the world’s wealthiest individuals become more and more wealthy, they are demanding ever more expensive vehicles and SUVs rule nowadays, especially in markets such as China and the U.S. What’s more, Ferrari simply couldn’t let the likes of Lamborghini, Bentley, and Porsche dominate the market.

Limited details about the Ferrari SUV are known at this stage, other than the fact that it will be called the Purosangue. As for its styling,that’s also a mystery right now, but this rendering tries to imagine how it may look.

Created by designer Giorgi Tedoradze, the render doesn’t share any obvious design similarities with existing Ferrari models but adopts a unique look instead. Among the most intriguing aspects at the front are tiny headlights, daytime running lights at the lower end of the bumper, a large grille flanked by gaping air intakes, and a bold and aggressive hood.

As eye-catching as the front is, it’s perhaps the sides that are even more head-turning. For example, there are pronounced wheel arches, sharp wing mirrors, and a number of sharp creases.

No one outside of Ferrari knows how the Purosangue will look like, and its highly impossible that it will be anything like this. Nice try though…