Jaguar Land Rover To Skip 2019 Geneva Motor Show To Save Money As Sales Drop

One of the largest events on the motoring calendar next year, the 2019 Geneva Motor Show, will reportedly miss out on Jaguar Land Rover’s (JLR) presence.

The decision has been apparently blamed on the company’s financial results, says AutocarIndia, after JRL posted a 13.2 percent sales decline globally in the third quarter of the year.

“Our results were undermined by slowing demand in China, along with continued uncertainty in Europe over diesel, Brexit and the WLTP changeover”, commented Ralf Speth, JLR Chief Executive at the end of the three-month period that ended on September 30.

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Jaguar Land Rover is trying to minimize the damage with two initiatives that identify short-term cost and cashflow improvements, and long-term operating efficiencies. And it seems that in short-term, attending the 2019 Geneva Motor Show isn’t a priority for the British automaker.

While JLR won’t have a stand at next year’s Geneva event, parent company Tata Motors is said to have secured a bigger space than usual.

Besides Jaguar Land Rover, it’s been reported that Ford won’t attend the 2019 Geneva Motor Show either. The Blue Oval has nothing new to present or, better said, no major premieres that would justify coughing up a few million dollars with their official presence at the car show.

Volvo is another major player that will miss out on the 2019 Geneva Motor Show. The Swedish company will instead focus on their own events when it comes to launching new products.