2020 Lincoln Aviator Starts At $52,195, Loaded Black Label Tops $90,000

The configurator for the all-new 2020 Lincoln Aviator has gone online, disclosing the premium SUV’s trim levels and pricing.

Things look quite promising for the Aviator, at least at the lower end of the range. A standard, rear-wheel-drive model starts at $52,195, including a $1,095 destination and handling fee. That makes it $9,500 cheaper than the 2019 BMW X5 xDrive40i, $2,500 more affordable than the 2020 Mercedes-Benz GLE 350 and $2,350 less expensive than the Audi Q7.

Furthermore, the 2020 Aviator undercuts its German rivals despite the fact that it offers a more powerful engine than any of them as standard. The 3.0-liter twin-turbo V6 produces 400 hp (406 PS) and 400 lb-ft (542 Nm) of torque, sent to the rear wheels via a 10-speed automatic transmission.

2020 Lincoln Aviator in standard RWD specification

All-wheel-drive is a $2,500 option on base models and standard on the high-end Black Label. Another option is the “Grand Touring” plug-in hybrid powertrain — but it’s a costly one, as the cheapest 2020 Aviator Grand Touring will set you back $69,895; that’s a whopping $17,700 more than the base model. For the money, you get the twin-turbo V6 paired with an electric motor for a total combined output of 450 hp and 600 lb-ft (813 Nm) of torque. Well, at least you get all-wheel drive as standard on Grand Touring models.

Lincoln offers the 2020 Aviator in three trim levels: standard, Reserve, and Black Label, each available with the Grand Touring PHEV powertrain.

2020 Lincoln Aviator Black Label Grand Touring with AWD plug-in hybrid powertrain

Standard models are actually well-equipped. Features include a power liftgate, 19-inch wheels, automatic LED headlights and wipers, 10-speaker premium audio system, Lincoln Drive Modes, 10-inch touchscreen-operated Sync 3 infotainment system with Apple CarPlay and Android Auto, Hill Start Assist, the Lincoln Co-Pilot360 safety pack, and much more.

Reserve starts at $56,190 with the standard engine, bringing additional goodies such as 20-inch wheels, 360-degree camera, a 14-speaker Revel audio system, and quad-zone climate control, among other things. As for the range-topping Black Label, it starts at $78,790 for the standard engine with AWD and $88,895 for the plug-in hybrid with AWD.

2020 Lincoln Aviator Black Label Grand Touring with Destination Theme interior

Going for the top model spares you the ordeal of browsing through options and packages because at that point there are only two extra features available: the Chroma Caviar Dark Gray paint ($1,750) and Class IV Trailer Tow Package ($500). The result is a range-topping 2020 Aviator that costs $91,145. Now go ahead and build your own.