The $300k Range Rover SV Coupe Is Officially Dead

Jaguar Land Rover has canceled the production start of the Range Rover SV Coupe, the luxed-up two-door version of its flagship SUV.

Land Rover previewed the halo Range Rover at the 2018 Geneva Motor Show, saying back then that production will be limited to 999 examples, priced at around $300k each.

“We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production,” the British automaker said in a statement.

“Instead, Land Rover is focusing its resources and investment on the next generation of world-class products. With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.”

The company also said that the reason behind the cancellation of the Bentley-rivaling Range Rover Coupe is not the lack of demand, but failed to clarify how many of the planned 999 examples were pre-booked.

The decision was probably driven by JLR’s plan to reduce its spending by $2.85 billion, along with 4,500 job cuts as a way to deal with slowing demand in China, the uncertainty over Brexit and the lower sales for diesel cars.

The Range Rover SV Coupe would be produced by hand by JLR’s Special Vehicle Operations (SVO), featuring a bespoke four-seater interior lavished in special leather and wood trims. Power came from the 5.0-liter supercharged V8 engine, tuned to produce 557hp and 516lb-ft of torque.

“Our Special Vehicle Operations division is continuing to develop exciting cars that push the boundaries of luxury, performance and capability – the all-new Jaguar F-PACE SVR is weeks away from its first deliveries and we have many more new models in development,” the company added.