Cadillac To Lead GM’s EV Strategy, Will Launch First BEV3-Based Electric Car

Cadillac will reportedly lead GM’s new EV strategy, becoming the first brand within the company to offer a new electric model based on the forthcoming BEV3 platform.

GM is expected to make an official announcement today, according to a report from Reuters. This will include whether the new electric Cadillac will be a sedan or a crossover, and where it will be built, says the report citing inside sources.

This marks a departure from GM’s previous strategy, that focused on offering EVs and electrified models under the Chevrolet brand, including the plug-in hybrid Volt and the all-electric Bolt. GM has already announced the end of production for the Volt, as well as the plug-in hybrid Cadillac CT6.

Back in November, GM also announced that it will double its investment for electric vehicles and autonomous driving technologies over the next two years.

We’ve known about this new EV-specific BEV3 architecture since 2017, when we learned that the first car to use it will arrive in the market by 2021, serving as a base for at least nine other models. These will range from a compact SUV, to a large seven-seat luxury crossover and a large commercial van.

Mary Barra, GM’s CEO, said this week that the company aims to sell 1 million electric vehicles per year by 2026.

Stay tuned for GM’s official announcement in the next few hours.