If you’re not familiar with Netflix’s Bird Box, then you’re probably not that into the horror/thriller genre. The Sandra Bullock-led flick recently became the streaming service’s most watched movie in the first seven days of its release.

Apparently, upwards of 45 million accounts have gone in on the post-apocalyptic action, not including the number of total streams or individual viewers, as reported by Hypebeast. Still, while those are impressive numbers and the movie was pretty good, it seems some people are taking things a little too seriously.

Spoiler Alert!

If you haven’t watched Bird Box and don’t want any spoilers, it’s best you turn away right now, go watch it and come back to see what this so-called Bird Box challenge is about and why it’s so dangerous.

Done that? Good. So here’s the issue: it seems people have begun blindfolding themselves in order to see if they can go out in public and perform day-to-day tasks, some of which include driving a car in traffic. Yep, this is no joke.

The reason why this was part of the action in the movie is that as soon as someone went outside without something over their eyes, they would presumably see their worst fear and immediately commit suicide – unless they were already mentally unstable, in which case they would embrace the madness.

Here are a few examples of how far people have gone in order to replicate the conditions of the movie, courtesy of @JMaLicous4U and Morgan Adams’ YouTube Channel.

As you can imagine, Netflix wanted no part of such irresponsible behavior and came out with this official tweet for their followers:

So far there haven’t been any reported accidents, but if this challenge persists, we wouldn’t be surprised to see people get seriously injured (or worse), especially if they continue to goof around like this in traffic.