Toyota UK Overbooked Supra A90 Edition Orders As Massive Demand Caused Technical Failure

Toyota will kick off Supra deliveries in Europe this summer with a special edition model dubbed the A90 Special Edition.

Only 90 such cars will be available across the continent, including the United Kingdom, and while the UK has been allocated 24 units, Toyota’s local subsidiary seems to have taken more bookings than that.

Several customers who had paid £1,000 reservation fees for the Supra A90 Special Edition received e-mails from Toyota UK announcing them the company couldn’t keep its end of the bargain.

“It is with sincere regret that we write to advise you it will not be possible for us to supply you with an A90 Special Edition,” Toyota UK wrote in the e-mail posted on the SupraMKV forum. Blaming the high level of interest and demand for the A90 Special edition, the company said it “experienced a technical failure” in its order system “which allowed orders to be accepted in excess of the available number of vehicles that were actually available.”

In the letter signed by Toyota GB General Manager for Product Marketing, Richard Lacey, customers were informed that Toyota UK has not been able to secure any additional supply of the A90 Special Edition. The company apologized and announced disappointed customers they had two options.

They could either cancel their orders and have their reservation fees refunded or they could convert the fee into an order for a Supra 3.0L Pro — the highest trim level available in the UK. In that case, they will get a free two-year service plan and an invitation to attend a Toyota Gazoo Motorsport Event as a guest of Toyota GB.

Furthermore, for those customers who would prefer to wait to test drive the Supra 3.0L Pro before making a decision, their reservations will be maintained. Compared to the regular model, the Toyota Supra A90 Edition features a new Storm Grey matt paint finish, matt black alloy wheels and a driver’s cockpit upholstered in red leather. The rest of the specification matches the Supra 3.0L Pro model.

Note: European-spec, left-hand-drive Toyota Supra A90 Special Edition pictured