Toyota bought a 60-second commercial for the Super Bowl at the last minute, with the Japanese automaker airing two ads during the NFL’s most important game of the year.
While the “Toni” commercial for the RAV4 Hybrid featuring female football player Antoinette “Toni” Harris was released online days in advance, the “Wizard” ad premiered immediately after the Super Bowl’s halftime entertainment sponsored by Toyota.
The star of the commercial is the 2020 GR Supra, which is seen avoiding the obstacles of a life-sized pinball machine at high speed. “The spot showcases Supra’s performance, capability and style as it conquers the obstacles of a life-sized pinball machine, spurred on by The Who’s iconic song ‘Pinball Wizard,’” Toyota said in a statement.
Even Pete Townshend of The Who got excited about the commercial. “Super Bowl! I can’t be there but I am bouncing around with my song inside a virtual pinball machine driving a beautiful Toyota Supra,” the artist said. The Supra made its world commercial debut in front of an audience of over 100 million during the most-watched TV event of the year. Not bad for a first ad, right?
The “Wizard” spot was created by Saatchi & Saatchi to mark the Supra’s return after a 21-year absence. It was directed by Golden Globe-nominated director and screenwriter Marc Forster, who is best known for directing films such as Monster’s Ball and Kite Runner.
The 2020 Supra goes on sale in the United States this summer. It will be available in two grades, 3.0 and 3.0 Premium, as well as a Launch Edition based on the 3.0 Premium. Prices start at $49,990 for the 3.0 base model and $55,250 for the Launch Edition .
https://www.youtube.com/watch?v=u1LSwcwnpo4
https://youtu.be/H-LRLub6m5A
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