One-Off 1984 911 Carrera 3.2 Was Born Before Porsche Exclusive Even Existed

There are now countless ways of customizing your Porsche 911, including using custom parts from the automaker’s Porsche Exclusive Manufaktur division.

But what did owners do back in the day if they wanted their 911 to stand out? In 1984, for instance, when Porsche Exclusive didn’t even exist and the tuning phenomenon was just in its infancy? Well, there weren’t many options but to do it themselves; and it certainly helped if you worked for Porsche.

In many ways, this 231 hp 1984 911 Carrera 3.2 is a precursor of what the company would start to offer from 1986 onwards under the Porsche Exclusive label to its most fastidious customers.

One look at the car is enough to realize it isn’t a regular 911 Carrera 3.2. The sports car has many unique features, starting with the light turquoise exterior accents found on the bumpers, door sills, A-pillars, rear spoiler and Fuchsfelgen wheels.

These accents serve as a preview to the 911’s leather upholstered interior which is completely turquoise. Interestingly, the colorful air-cooled Porsche was the company car of Tilman Brodbeck, the assistant to Peter W. Schutz, who was Porsche’s CEO at the time. Mr. Brodbeck used it from early 1984 until summer 1985 and it was during that period that he put his personal mark on the car.

Styled in collaboration with Anatole Lapine’s design studio, the car was painted at the Ewald Rempfer paint shop in Bietigheim just after the primer had been applied in the factory. To do that, the 911 was taken from the assembly line and brought to the paint shop into a panel van. The turquoise outline was then applied by hand.

After that, everything was sealed with a clear coat. But the job was far from over: two days later, the 911 returned to the production line, where it received its interior parts. Those included the fully leather-upholstered interior parts by SC Schäfer in Würzburg and matching velvet carpets with leather edging made by Mapotex in Unterriexingen.

Everything inside got the turquoise treatment, including the parcel shelf, tensioned convertible roof headliner, sun visors, and the surrounds on the rotary switches and buttons. The car also featured the largest Recaro seats available at the time in the 911, with inflatable side panels.

Tilman Brodbeck’s talent for custom creations didn’t go unnoticed by the management; he was later on promoted as the head of Porsche Exclusive, which was officially created in 1986.