Rolls-Royce Has Personalized Every Single Cullinan Sold So Far

With a $325,000 starting price in the States, the Rolls-Royce Cullinan is definitely a ride for the rich and famous.

It’s the first-ever Rolls SUV, comes with seating for up to seven, and can be ordered with some extravagant options.

Rolls-Royce of course knows that its clients only opt for the best regardless of the cost. Thus, they’re offering extras such as high end trim, cigar humidors, champagne coolers and others. A 9-carat gold-plated Spirit of Ecstasy hood ornament? That’ll be for $17,000, reports Bloomberg, while a picnic hamper goes for an amazing $46,000!

Also Read: Bentley Bentayga’s Optional Mulliner Tourbillon by Breitling Clock Said To Cost £150,000!

So, with these eye-watering prices, how many Cullinans do you think have been personalized so far? The answer is ALL of them! The announcement was made by CEO Torsten Muller-Otvos when the company announced their 2018 sales numbers. With the high levels of customization, this means that you’ll never come across two identical Cullinans out there.

The same, more or less, stands for the Phantom. With a base price of $450,000, 99 percent of all flagship sedans sold were customized. In total, the news outlet says that more than 90 percent of the brand’s vehicles have been so personalized that they’re pretty much one-offs.

The demand is so big, the bespoke department had to hire an additional 100 employees just to keep up. Thus, Rolls’ workforce went past the 2,000 mark for the first time ever.

With 4,107 cars shipped to customers in over 50 countries worldwide, 2018 was the luxury brand’s best year ever. The Americas remained their largest market, where each car delivered cost about $400,000 on average, options included, but sales jumped across all regions.

The best-seller in the United States was the Dawn. However, it’s expected to be surpassed this year by the Cullinan, which accounted for more than 20 percent of sales in 2018.