The last time Volkswagen changed its logo was in 2000 and the modifications made back then were very subtle.
It’s about time for a new logo and 2019 will bring it, as confirmed by the automaker last year. Apparently, chances are you have already seen it without even knowing.
That’s because the new VW logo has been hiding in plain sight, more specifically on the virtually undisguised Golf Mk8 prototypes that got spied last week.
The fact that almost no one noticed it says a lot about how different (or better said, similar) the new logo is compared to the current one. One of our readers did notice it, however.
“Has anyone else noticed a new Volkswagen logo? It seems like a minor refinement only. Or is there a totally redesigned logo under clever disguise? Not sure. Judging by the photos though, the new logo seems like it will be first introduced on the Mk8 Golf,” Nick wrote in our comments section.
As it turns out, he’s got quite an eagle eye because a second look at the 2020 VW Golf spy shots revealed he was right. As with the new Golf, the VW logo adopts a cautious, evolutionary design.
Compared to the current version (seen above), the “V” and “W” letters are slimmer and the gap between them seems to be bigger. Furthermore, the lower end of the “W” doesn’t make contact with the surrounding circle anymore. Overall, the emblem looks more old-school than the current one — more retro if you like.
We don’t know yet the reasons behind the changes Volkswagen made to its logo but we’re sure there will be a press release detailing them when the eighth-generation Golf goes official later this year.