Dodge Turns Taft, California Into Muscleville – A Drifter’s Paradise

Former professional wrestler Bill Goldberg is getting political as he’s hanging up his Santa suit to become mayor of Muscleville.

As part of a new advertising campaign, Dodge transformed the town of Taft, California into Muscleville which bills itself as “The fastest place on earth.” Designed exclusively for muscle car enthusiasts, the city is a place where speed bumps don’t exist and donuts are served fresh every morning.

The video goes on to explain the town square is straightaway and the only dating is speed dating. The clip also features hilarious public benches that proclaim “Speed Thrills” instead of “Speed Kills.”

The second clip is called Fast Lane and it’s largely identical to the first. However, it says every lane is a fast lane in Muscleville. The clip also says there’s a HEMI under every hood and the movie theater plays classics such as “Burning Rubber Man” and “The Scat Pack.”

According to FCA North America’s head of passenger car brands, Steve Beahm, “There’s no better time than Spring to kick off muscle car season.” He went on to say the entire town of Taft was invited to take part in the festivities and a number of residents lined up to “meet the ‘mayor’ and participate in the production, making them honorary residents of Muscleville, a Dodge owner’s paradise.”

While Goldberg might be the mayor of Muscleville, the town’s most popular resident is probably the Challenger SRT Hellcat Redeye. Introduced last summer, the coupe features a supercharged 6.2-liter V8 engine that produces 797 hp (594 kW / 808 PS) and 707 lb-ft (957 Nm) of torque. It enables the model to rocket from 0-60 mph (0-96 km/h) in 3.4 seconds, before hitting a top speed of 203 mph (326 km/h).