Maserati Levante “One Of One” Kickstarts Personalization Program

Maserati is introducing its own customization program, and the Levante One of One showcases its capabilities.

Commissioned by Allegra Antinori, Vice President of Italian wine producer Marchesi Antinori, this unique Levante has been completely customized by the Centro Stile Maserati. The bespoke SUV’s standout feature is obviously the unique tri-coat green body color, a unique hue inspired by the shades of the Tuscan hills.

The SUV’s side air vents and grille inserts are finished in a complementary dark chrome, and the alloy wheel design is unique too. Inside, the One of One features combinations which have never previously been used on a Levante.

Those include the “Pieno Fiore” leather upholstery ornamented with classical button-tufted effect 3D embroidery, carbon fiber trim with copper wire and high gloss finish on the center tunnel, as well as 100 percent natural mohair wool floor mats.

Furthermore, the color of the lower dashboard, door panel, central tunnel, and seats reflect “the warm hues of the earth of Tuscan vineyards”, according to the press release.

Besides the one-off Levante, Maserati’s stand at the Geneva Motor Show also features the Levante Trofeo Launch Edition that’ll be available in a limited run of 100 units, as well as a Levante S Q4 GranSport and Quattroporte S Q4 GranLusso, featuring interiors in “Pelletessuta,” a special woven Nappa leather made by Ermenegildo Zegna exclusively for Maserati.

A Maserati GranTurismo MC combining a Grigio Lava Matte exterior with a carbon fiber interior is also on display.