Fiat Kills Fullback Pickup Due To Low Sales And Euro 6 Emissions Rules

The Fullback pickup truck has been dropped from Fiat’s range, Auto Express has confirmed.

While speaking with the British publication at the Commercial Vehicle Show in Birmingham, the head of Fiat Professional, Richard Chamberlain, confirmed the demise of the vehicle.

“A combination of factors has led to the Fullback no longer being on sale,” Chamberlain said. “Low sales volumes and the forthcoming Euro 6 diesel emissions legislation meant it was no longer viable for Fiat Professional to offer the Fullback.”

The Fullback was based on the Mitsubishi L200 pickup. However, the Fiat did come in a number of specifications different than those available for the Japanese model, like the Fullback Cross which could be ordered with a number of exclusive colors.

Another victim of the clampdown on diesel emissions

While Euro 6 diesel emissions legislation means it is no longer viable for Fiat to produce the Fullback, it will update the Ducato, Talento, Doblo and Fiorino with new engines that comply with new emissions regulations set to come into force in September.

According to Chamberlain, these models in the Fiat Professional family, especially the Doblo, continue to sell well: “The Doblo was already the market leader in terms of payload and body variety [in the small van class], our rivals are just catching up.”

It is reported that the Italian car manufacturer is preparing a number of updates to the Talento and Ducato families, including the launch of an all-electric variant of the next-generation Ducato.