Ford Files To Trademark ‘Badlands’ And ‘Adrenaline’ Names

Ford has applied to file trademarks for the terms ‘Badlands’ and ‘Adrenaline’ with the United States Patent and Trademark Office.

Both applications were made on July 17th and apply for use on “land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles,” Ford Authority reports.

Also Read: MIT Professors Sue Ford For Allegedly Using Patented Tech On EcoBoost Engines

At this point, it is hard to be sure what Ford is working on, but it seems likely both names will be used to denote unique packages. Starting with ‘Badlands’, it’s reasonable to assume that it could be used for an off-road package available for an SUV or pickup truck – or maybe more than one…

As for ‘Adrenaline’, it is a little easier to decipher. When the second-generation Explorer Sport Trac was being built, Ford’s SVT division created a Sport Trac Adrenalin model as a spiritual successor to the F-150 Lightning. Unfortunately, this vehicle never hit the production line and ‘Adrenalin’ was used solely as an option package for the Sport Trac. If this patent, albeit without the ‘E’ at the end, is anything to go by, Dearborn may revive the name for use on a performance version of one of its off-roaders or pickups.

Of course, as with any trademark, it is entirely possible that they may not eventually hit the market, but are simply secured to ensure none of its rivals can use them in the future (although, admittedly, we wouldn’t bet on that…).