Pricing for the 2020 Camry TRD has been confirmed by Toyota and, much to the surprise of many, the performance-focused sedan doesn’t break the bank.

At $31,995, it is the cheapest V6-powered model in the Camry family, undercutting the XSE by $4,000. The TRD’s starting price is also well down on the $43,255 commanded by the Avalon TRD that’s powered by the exact same engine.

Also Read: 2020 Toyota Avalon And Camry TRD Pack 301HP And A Track-Tuned Suspension

The main reason why the Camry TRD is so affordable is that it is based on the SE trim, meaning it doesn’t include a leather interior, satellite navigation or the various driver-assist systems offered on more upmarket grades. As the name of the car implies, it really is about performance over everything else.

The chassis features stiffer springs and a lowered ride height, enlarged anti-roll bars, extra bracing, bespoke wheels with sticky rubber, as well as front brake discs enlarged by 0.9-inch and new dual-piston calipers. There is also a TRD-specific exhaust system, a sportier exterior an some red interior accents.

Power comes from a 3.5-liter naturally-aspirated V6 with 301 HP. All in all, the sporty Camry seems like quite the bargain, particularly compared to the Avalon TRD.

2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995
2020 Toyota Camry TRD Seems Like A Bargain At $31,995