If you’re a celebrity and you happen to identify with a certain brand or product, car companies and aftermarket specialists will consider partnering with you to help promote their goods.
With that in mind Bestop, a manufacturer of premium Jeep soft tops and accessories, put together this customized Wrangler for none other than country music star Michael Ray, who is also known for passionately exploring the Nashville backcountry in his spare time.
Ray is also a longtime Jeep owner and enthusiast, and already knew about the Bestop brand and what they could bring to the table in terms of customization.
“I love driving my Jeep – there’s a freedom and creative fueling that happens between the fresh air and the music blaring,” said the artist.
“When Bestop came to me about partnering together, I immediately pictured the first time I played our demo version of ‘One That Got Away’ and that feeling of excitement, knowing what was potentially on the horizon. Bestop Premium Accessories Group completely reconfigured my JK into a new rig. […] They’re the only ones who can provide a soft top that not only looks awesome but protects me from the elements even better than a hard top I’ve found. It’s the best of both worlds”
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“It’s been a game-changer for me as now I can’t wait to get home to cruise around, listening to what my next album entails as we’re writing and recording it and hearing how it sounds on the open road.”
The tuner also increased overall visibility by fitting the Wrangler with premium Baja Designs LP6 lights and a rock light kit. Meanwhile, PRP added the custom JK seat covers with embroidered Michael Ray logos.
In the end, while we wouldn’t go as far as to say that this Jeep could venture where no other Jeep has gone before, it definitely looks a lot more capable than your average Wrangler.