Mercedes-Benz thought it was on to something when it launched the X-Class, but if a recent report is to be believed, the German automaker may have overestimated the demand for a premium mid-size pickup and could be considering dropping it.
Now, if the world isn’t ready for a Merc pickup, all hell will break loose if a more premium brand decides to go down that road. Like, say, Rolls-Royce…
The past decade has seen Rolls launch a host of successful new models such as the latest-generation Phantom and the smaller Ghost and Wraith.
The British marque has also dared enter the realm of SUVs with the Cullinan, and this rendering from Rain Prisk imagines what a Cullinan-based pickup truck could look like.
Also Read: CARB Filing Reveals Rolls-Royce Cullinan Will Get Black Badge Variant
The pickup appears to have similar portions to the Rivian R1T, and to us, is a little more pleasing to the eye than the actual SUV. There is a spacious bed, an attractive spoiler stretching off the roof, suicide rear doors, and taillights lifted straight from the SUV. Adding to the vehicle’s appeal is an off-road-focused wheel and tire combo as well as a generous suspension lift kit.
Sure, a few extremely wealthy people who need a large utilitarian vehicle to care for their expansive properties could probably put a Rolls pickup to good use, but that’s about it. Launching an SUV is one thing – and it did cause quite a stir among Rolls’ loyal customers. A pickup, though? Probably when hell freezes over; or not even then.
