Ferrari Ditches Plan For A Modern-Day Dino Because It Doesn’t Need One

Ferrari isn’t planning to bring back the iconic Dino nameplate, at least not in the coming years according to the company’s chief commercial officer Enrico Galliera.

Galiera was asked by Autocar about whether the entry-level Dino is dead and he responded: “I would never use the word dead in the future strategy. [But] it’s certainly not something that we’re planning shortly.”

Despite not ruling a new Dino out entirely, it’s understood that Ferrari has scrapped the plan in favor of other new models, including the S90 Stradale, the brand’s first plug-in hybrid model.

Also Read: Ferrari Execs Still Can’t Make Up Their Mind Whether To Build A New Dino

Rumors about a new, V6-engined entry-level Dino first circulated back in 2016, when the then-boss Sergio Marchionne said that the return of the fabled Dino badge and a V6 engine under Ferrari’s roof were a possibility.

However, the revised strategy of the company’s new boss Louis Camilleri apparently had no room for a Dino; instead the Italian car maker promised to launch 15 new models by 2022, with four of them already revealed this year: the F8 Tributo, the SF90 Stradale, the F8 Spider and the 812 GTS.

Ferrari chose to turn its focus to new segments and higher-priced models instead of offering a new Dino, which would be the cheapest car in the stable. Models like the SF90 Stradale will command a 25 percent higher price tag than the rest of Ferrari’s series-production range, which equates to bigger profits.

“Our product line-up is basically trying to redesign our positioning, but we don’t feel there is a need for an entry-price [model] in our product range, and we plan to remain consistent with what we already declared we want to do,” Galliera added.

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