The latest move in Volvo’s promotion of its electrified vehicles is the announcement that it is offering free charging to anyone that buys one of its plug-in hybrids.

Alongside the recent unveiling of the all-electric XC40 Recharge, it was confirmed that plug-in hybrid buyers will receive free charging for 12 months in the form of a rebate at the end of the year based on “average electricity cost during that period.”

Plug-in hybrid vehicles don’t need to charge up all that often, so the incentive likely won’t save buyers a huge amount of money. Nevertheless, Volvo obviously thinks it could be a way to attract shoppers a href=”https://www.carscoops.com/2019/09/2020-volvo-xc40-t5-twin-engine-phev-launches-in-the-uk-from-40905/”>to its PHEV range.

Also Read: Volvo Reveals New XC40 Recharge EV With 402 HP And Over 249 Miles Of Range

Volvo has previously pledged that half of its vehicles will be hybrids by 2025, while the other half will be fully-electric, and the new XC40 Recharge is, so far, the most important vehicle in its electrification push.

Featured beneath the skin of the EV, which looks largely identical to the ICE-powered model, is the same powertrain as the Polestar 2, with two electric motors that deliver 402 HP. These motors receive their juice from a 78 kWh lithium-ion battery pack that Volvo says is good for a driving range of over 249 miles (400 km) on the WLTP cycle. The car is also capable of charging up to 80 per cent in 40 minutes via a 150 kW fast charger.

Moving forward, Volvo will use the Recharge nameplate for all of its electric and plug-in hybrid models. European sales of the XC40 Recharge are expected to kick off in late 2020, while pricing details have yet to be announced.