Ferrari’s New Key Fob Wants Everyone To Know You Drive A Prancing Horse

The Ferrari Roma, revealed just yesterday as the brand’s new entry-level front-engine GT, is also the first model to feature a new comfort access key, which has a pretty simple -and unmissable- design: it’s just a palm-sized badge.

Top Gear’s Deputy Editor Jack Rix got hold of the new key during the official presentation of the Roma and shared it on Twitter. On one side you get a proper Ferrari badge, while the other is just a leather-bound key fob with two buttons.

Buyers of the new Ferrari Roma will not have to take the keys out of their pockets in order to open the door of their new sports car; just pushing a button next to the door handle will do the job.

New Ferrari key… way more visible when you drop it in the bowl on the way in pic.twitter.com/3BOzGkCmy2

— Jack Rix (@jack_rix) November 14, 2019

However, with a design as striking as this we don’t expect many Ferrari owners keeping their keys hidden away, particularly on social occasions. Ferrari could arguably be more subtle in its design, and the fact that it looks exactly like someone plucked the exterior badge of an actual car may make it a bit too tacky to some people, but eventually it does make an impression, which we suspect was the main goal here anyway.

Ferrari Roma Is A 2+ Coupe With Understated Styling And A 612 HP Turbo V8

At least the new Roma manages to offer the most elegant design we’ve seen from the Italian brand in recent years, featuring a smooth bodywork with seductive curves as a tribute to classic front-engine Ferraris like the 250 GT Berlinetta (and, as some have already pointed out, an Aston-like vibe, especially at the rear – but that’s another story altogether).

The Roma is based on the same underpinnings with the Portofino and is powered by a twin-turbo, 3.9-liter V8 that produces 612 HP (620 PS) and 560 lb-ft (760 Nm) of torque. It’s paired to an eight-speed dual-clutch transmission, the same used by the SF90 Stradale. Ferrari claims a 0-62 mph in 3.4 seconds, 0-124 mph (200 km/h) in 9.3 and a top speed of 199 mph (320 km/h).

H/T To Road & Track!