Vision Mercedes Simplex Brings Its Sci-Fi Hot Rod Looks To LA

The cute little hot rod you’re looking at is dubbed the Vision Mercedes Simplex and has been introduced by the automaker at the Los Angeles Auto Show as a way to symbolize the transition into a new era of design and technology. We first heard about the Simplex back in September, but now we get a much better look at it.

Inspiration has been drawn from the Mercedes 35 PS, unveiled back in the spring of 1901. At Race Week in Nice that year, the 35 PS developed by Daimler-Motoren-Gesellschaft was unveiled and caused a stir unlike any other vehicle at the event. The vehicle ushered in a new era of vehicle design and the Vision Mercedes Simplex has a very similar shape to this icon.

Classic But Modern: Mercedes Simplex Concept Is A Retro-Inspired Roadster With A Futuristic Twist

Most notably, the battery-powered concept features freestanding wheels and is a two-seater with a completely open cockpit. Dominating much of the front is a grille frame finished in rose gold and complete with digitally superimposed ‘Mercedes’ lettering. The concept also complete omits a windshield and lacks headlights.

“Only a brand that is as strong as Mercedes-Benz is capable of the physical symbiosis of history and future,” Mercedes-Benz chief design officer Gorden Wagener said. “The ‘Vision Mercedes Simplex’ symbolizes the transformation of the brand-specific luxury of Mercedes-Benz.”

The classic design continues across the dashboard where instruments inspired by both motorcycles and nautical design are featured. Small details include precision screws throughout the cabin and across the bench seat inspired by stylish furniture and complete with hand-made Chesterfield quilting. Minimalism was the name of the game for the instrument cluster with a physical rose gold-colored instrument where dynamic digital content is projected.